It’s a brand of flax seed oil, a little expensive, and supposedly better for you. I had high hopes when I tried it.

But it was a little bitter, and bitter is the sign that it is rancid. I don’t have any luck buying “premium” versions of this oil. If I buy the house brand from Whole Foods, it’s a clean tasting slightly grassy product. The omega 3s are so oxygen sensitive that refrigeration is about the only effective way to preserve the oil, and if the warehousers treat it like paper towels or bricks, they spoil the product.

With a large volume vendor, you have some certainty that they are turning over their product and not allowing it to spoil.