When the sign for Assi Supermercado first appeared on Pleasant Hill, my daughter and I drove into the lot to check it out. Nothing was open at the time and my first impression was that it was going to be a large Hispanic store targeted to the Spanish audience. Fast forward to now, and Chloe Morris has reviewed both Assi and two of the restaurants in Assi’s substantial food court (here and here). Rather than being a specifically Spanish store, it’s a classic international market, in the mold of Super H and Buford Highway Farmer’s Market. By the time I read Chloe’s blog, my wife was running late through Atlanta and my mother-in-law needed groceries to cook. It was a no brainer, then, to take my mother-in-law to the newest international market in Atlanta.

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There are two bakeries within Assi, including this one.

It is large. It contains foods, a couple bakeries (Mozart being one of them), several restaurants in the food court, and not just restaurants, but interesting restaurants. The store itself is maybe half to 70% of the size of Super H Mart, so the items that can be found in Assi isn’t as exhaustive as BHFM, but there is enough produce to make it a very useful stop. My mother-in-law completed her shopping there, getting everything from produce to inari-zushi wrappers to nori for home made sushi.

We also ate there, but I’ll cover that in a separate post.

Verdict: If you have any soul at all, and you’re living in the area, you must check it out. Simply must.

Assi International Supermercado
1630 Pleasant Hill Road
Duluth, GA 30096

Update: On the blog Mama Sophie’s Soul Kitchen, there is a detailed comparison of Assi and H-Mart.