When the sign for Assi Supermercado first appeared on Pleasant Hill, my daughter and I drove into the lot to check it out. Nothing was open at the time and my first impression was that it was going to be a large Hispanic store targeted to the Spanish audience. Fast forward to now, and Chloe Morris has reviewed both Assi and two of the restaurants in Assi’s substantial food court (here and here). Rather than being a specifically Spanish store, it’s a classic international market, in the mold of Super H and Buford Highway Farmer’s Market. By the time I read Chloe’s blog, my wife was running late through Atlanta and my mother-in-law needed groceries to cook. It was a no brainer, then, to take my mother-in-law to the newest international market in Atlanta.

There are two bakeries within Assi, including this one.
It is large. It contains foods, a couple bakeries (Mozart being one of them), several restaurants in the food court, and not just restaurants, but interesting restaurants. The store itself is maybe half to 70% of the size of Super H Mart, so the items that can be found in Assi isn’t as exhaustive as BHFM, but there is enough produce to make it a very useful stop. My mother-in-law completed her shopping there, getting everything from produce to inari-zushi wrappers to nori for home made sushi.
We also ate there, but I’ll cover that in a separate post.
Verdict: If you have any soul at all, and you’re living in the area, you must check it out. Simply must.
Assi International Supermercado
1630 Pleasant Hill Road
Duluth, GA 30096
Update: On the blog Mama Sophie’s Soul Kitchen, there is a detailed comparison of Assi and H-Mart.
October 30, 2009 at 8:26 am
[…] of the restaurants found in the Assi food court on Pleasant Hill, just east of I-85. As you face Assi Supermercado, the food court is to the left. Two of the restaurants in this location (China House and Fusion […]
November 12, 2009 at 8:53 am
[…] recommended | Leave a Comment Lee’s Pho is one of the shops in the Food Court of Assi Supermercado in Duluth, and one easily overlooked in the wash of Chinese noodle shops and bulgogi on a bun. But […]
November 13, 2009 at 3:33 pm
[…] but my sister-in-law has been getting good results with rice stick noodles, which we found at Assi Supermercado (as my wife says, “look for the […]
December 9, 2009 at 10:02 am
[…] Duluth, Georgia, recommended | Leave a Comment Royal Tofu House is an eatery inside the Assi supermarket on Pleasant Hill road, and one that so far has escaped critical eye. I’d been curious about […]
March 17, 2010 at 2:36 pm
Good Stuff FnS, now let’s you and I meet in the food court one day, my treat…
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