Pure Taqueria isn’t your Dad’s Taco Bell. It isn’t your Mom’s Del Taco. It’s a shockingly good place to eat, with food that looks as if it could be on the menu of any fine restaurant. Pure Tacqueria is also in the process of becoming a chain. They openly promote franchise opportunities on their website, and there are two  locations now, one in Alpharetta Georgia and one in Woodstock Georgia. This review will cover the Alpharetta location.

I came during a lunch hour recently, and the first thing I noted was the total lack of parking at the site. There are about 10 parking spaces by the restaurant. About 1 block down Roswell Street, there is public parking, and plenty of it. And I’m thankful for that, because I then seemed to be in a foot race with 6-7 other people to get into Pure.

Once there, since there was one of me, I was quickly seated. People with larger groups were taking longer this day, maybe 5 minutes or so. Once seated, I had waitstaff asking for drinks almost immediately. To note, the look of the staff is pretty casual. The waiters, bartenders and cooks are dressed in T-shirts. And although the eatery is built from an old wooden frame house, the tables and chairs are of a modern, clean design.

The menu is a single laminated sheet, with one side reserved for drinks and the other a list of foods. Food here isn’t cheap, nor is it expensive. Appetizers run from $5 to $12, and entrees run from $8.50 to $15.00. A typical entree is about $10. Tacos, which run about $10, come 3 at a time at that price. I called my coworkers (this was a work day) and took orders. As for myself I was going to eat there, and ordered the Pescado Veracruz.

Chips came quickly. They were a little thicker than some corn chips, but dry and crisp and tasty. The salsa that came with it was bright with cilantro and moderately spicy. I can see some Atlantans complaining about the heat in this salsa, but I loved it, myself.

The Pescado Veracruz surprised me. I was expecting a fish dish, not fish surrounded by 8 mussels. The look of the meal was fantastic. And the taste was there too. I love mussels, and the fish was really fine as well.

As far up Highway 400 as this restaurant lies, Pure Taqueria isn’t convenient to Snellville. But there is a buzz about this place. It’s currently the #1 restaurant as ranked by Urban Spoon, and throughout lunch, there were people coming into the place. For those who work along “IT corridor” during the days, or have time on weekends, this place would be a worthwhile investment in time.

Verdict: Great little restaurant, really good food and a casual air. Highly recommended.

Pure Tacqueria
103 Roswell St
Alpharetta, GA 30o09
(678) 240-0023

Pure Taqueria on Urbanspoon

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